Innovation Meeting · From challenge to market: turning ideas into business

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From challenge to market: turning ideas into business  

Validate, launch and scale: perspectives from startups, SMEs and large companies.

What does it take to turn a good idea into a solution that customers use and that delivers business results? This edition of Innovation Meeting will explore the journey from identifying an opportunity to bringing it to market and scaling it.

Through a discussion with professionals whose experience spans organisations of different sizes, we will explore how businesses uncover real customer needs, test new ideas and decide when to move forward, change direction or stop. We will also look beyond the launch: how to drive adoption, integrate a solution into day-to-day operations and support its growth.

An interactive session for undergraduate and master’s students, featuring practical examples, business decisions and lessons learned. Together, we will compare the challenges faced by startups, SMEs and large companies, and discover what they can learn from one another about turning innovation into business.

The session will be moderated by Armando Salvador, from EAE Business School, a specialist in artificial intelligence applied to marketing and business transformation.

Guests 

Esther Calvo Linkedin
ESG Consultant  · LIDL España 

With over 8 years of experience in corporate sustainability, Esther will share how to turn social and environmental goals into actionable business initiatives, align teams and scale sustainable solutions to create long-term business value.

Allan Chung Linkedin
Director of eB2B Platform  FMCG  · Nateevo 

Allan Chung will bring a global perspective on how to turn ideas into scalable businesses, drawing on more than 21 years of experience in corporate leadership, entrepreneurship and digital transformation. His background enables him to connect strategy, technology and operations to turn innovation into tangible business results.

Hector Bordas Linkedin
CEO and CoFounder · Link3rs

Hector Bordas will bring an entrepreneurial perspective on turning bold ideas into real businesses, exploring the challenges of building startups, embracing uncertainty and transforming failures into valuable lessons for innovation and growth.

Moderator 

Armando Salvador Linkedin
Director of the Master’s programs in Marketing & Growth Hacking and Marketing & Sales at EAE Business School Barcelona. 

A computer engineer and consultant specializing in Artificial Intelligence applied to marketing and business transformation, he brings over a decade of experience in education and digital strategy. He combines his academic work with advising companies on the design of innovative, data- and AI-driven processes.

Activity details

Date: Wednesday, November 18

Location: Itnig · Carrer de Pujades, 100 (08005 Barcelona)

Time: from 18.00h to 21.30h

More information 

You can contact us at [email protected]

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